Apéritif
A site concept that makes cocktail-making accessible to anyone at home with the right ingredients. Learn the history of cocktail making, order ingredients and learn techniques that will take your homemade cocktails to the next level. Once you have the basics in your back pocket, you're free to make even some of the most difficult cocktails under the sun. Step behind the bar and prepare to transform from customer to mixologist.
Apéritif is a French word for a drink, typically alcoholic, that is normally served before a meal.
The website features a variety of drinks and cocktails across many different countries and cultures, so the name felt appropriate in capturing the global element of the brand. Visually, the site features southwest inspired imagery and a citrus-themed palette. The use of fruit is common across a large variety of cocktails, so I combined a citrus fruit with a sunset to create a logo that both captures the southwest theme as well as the purpose of making mixology accessible to the average person.
Creating the theme, name, and imagery.
mixology is international. sharing recipes allows us to experience other cultures and palettes.
The region page features a sliding menu of each region, giving freedom for readers to explore drinks from different cultures around the world. Fluid animation has a large presence throughout the site as a whole, and helps create a unique and memorable experience for users. Imagery of each region can be seen in this menu, further assisting in the international element of the brand.
Incorporating the international element of cocktail-making.
The more you mix, the easier it gets.
Upon entering the site, you are presented with a carousel of featured articles. These articles would be refreshed daily, giving inspiration for mixing as well as the knowledge to mix said drinks. Additionally, information articles are featured that delve into the history and cultural significance of a particular cocktail. How-to pages list the ingredients, tools, and measurements needed to follow along in a quick and easy manner.
Using featured articles to make mixology easy.
The final element of the site is a section that features drinks made by readers.
Connecting the how-to element of Apéritif to the readers that follow along is important in showing how easy it can be to make professional-level cocktails in the comfort of your own home. Instagram posts that tag the brand page can be selected to be featured on this page, giving incentive for users to share their creations with others.